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What is Product Liability Insurance?

As the owner of a business, you are liable for any products you manufacture or sell—and if somebody is hurt as a result of using the product, you may be at fault for the incident.

When you ask for coverage from our agency, we will determine the likelihood of a lawsuit being brought against you as a result of one of your products being used. Our experts can identify the risks associated with your products or services and appropriately scale a policy to cover those risks. We can also offer advice on how to make your products less prone to risk. This may involve modifying your product, packaging it differently, or changing any instructions and warnings included with the product. When done well, these precautions can help reduce the company's liability and stop customers from using the product in an unsafe way.

Do I need Product Liability Insurance?

If your company manufactures or sells any kind of product, it is strongly recommended that you have some form of liability coverage. Even products that are widely regarded as 'safe' can malfunction in a way that causes harm to the user, and defending against a lawsuit is usually expensive enough that many companies (and claimants) prefer to simply settle out of court. Product liability insurance can reimburse you for expenses (including defense costs and settlements) that occurred during this process.

Product liability cases that go to court are among the most expensive forms of personal injury cases, and as of 2013 these cases had an average payout of more than $6 million. All companies that obtain this type of coverage are encouraged to have a policy limit higher than the median payout—anything less makes it likely that your company will suffer significant losses if a jury decides against you.

Don't forget to talk to your agent on a regular basis as your business continues to grow. Larger businesses often face larger risks than smaller ones (including, among other things, increased exposure as a result of having more customers who could potentially file a lawsuit). A plan that suffices for a small company may not be enough to protect a large one.

What does Product Liability Insurance Cover?

Product liability insurance mainly covers the legal obligations of a company. This may include payments like:

  • Court fees
  • Legal defense costs
  • Personal injury awards
  • Out-of-court settlements
  • Miscellaneous fees that may occur during any of the above

If you feel any of these forms of coverage are missing from your policy, or if you are starting a business and need product liability coverage, speak to a Heritage Insurance Agency agent or request a quote today.

 

1. Ross, Kenneth. "The Role of Product Instructions in Product Liability Prevention." In Compliance. April 30, 2015. Accessed April 18, 2016. http://incompliancemag.com/article/the-role-of-product-instructions-in-product-liability-prevention/.

2. "Settle Your Personal Injury Claim." AllLaw.com. Accessed April 18, 2016. http://www.alllaw.com/resources/personal-injury/settle-your-personal-injury-claim.

3. "Product Liability." III. Accessed April 18, 2016. http://www.iii.org/fact-statistic/product-liability.

Our Location

Chico

2051 Forest Avenue
Chico, CA 95928
Main office: 530-894-3276

Our Providers

"We do business with Heritage Insurance Agency for the excellent, personal customer service we receive. They are there when we need them." Debbie Hobbs-Floors By Ray
Debbie Hobbs-Floors By Ray
"My experience with Heritage, formerly Wagner Insurance Agency has exceeded my very high expectations. They are courteous, knowledgeable, responsive, and genuinely interested in matching their clients with the right coverage at a very competitive price. I was attracted by their ability to meet all insurance needs under “one roof.” But when I found out they could do so while upgrading my coverage and STILL save me money, I knew I had found a special place. Kudos to Steve, Dana, and the rest of the team at Heritage for putting the customer first!" -Lawrence Fowler
Lawrence Fowler
"It isn't what we say about ourselves that matters, it's what others say about us that matters most." -Agency Principal, Steve Mora
Agency Principal - Steve Mora
"Our family farm selected Steve and his team at Heritage Insurance because of their commitment to each client. Valuing the person not the policy, Heritage Insurance works with you individually to obtain the best policy that fits your needs. They are quick to obtain the needs of each client and work diligently in doing so. Steve and Kelly are actively involved in many events directly connecting them to the community." -Theresa Schneider, A&J Family Farms, Inc.
Theresa Schneider - A&J Family Farms, Inc. Chico, CA
"Heritage Insurance Agency has not only provided our families with dependable insurance coverage but most importantly provided us with peace of mind with their knowledge and great service. Steve and his staff are attentive to all our needs for our auto, farm business, worker's comp, crop and even health insurance...they got us covered! I appreciate knowing they are always looking out for us-just like family." -Carolina Burreson, Burreson Farms
Carolina Burreson, Burreson Farms, Orland, CA
"We have been associated with Steve Mora and his family for over 30 years. Because of that personal relationship we were very comfortable in assigning to him all our insurance needs, even though separated by considerable distance. Our coverage includes auto, health, residence and several ranch properties plus an umbrella policy. In this modern age of technology our need for security and the peace of mind that goes with it has been well served by Heritage Insurance Agency." -Eve and Glenn Cherry
Eve and Glenn Cherry, Templeton, CA
Whenever you have a problem or a claim, Steve and Kelly act quickly and you will have an answer immediately. In all the years I have been with Heritage, formerly Wagner Insurance, they have been there to ensure wonderful service and that my claims are handled promptly. They always put the costumer first. I like working with Heritage Insurance because they are a versatile agency that handles all types of insurance needs from Farm, auto, commercial to health and life. - Michael Pearson P & S Farms
Michael Pearson P & S Farms
"Steve always takes the time to educate me and explain my options in a way that makes me confident that he has my best interests at heart. The personalized service you receive on the phone, or the warm welcome you experience when you walk into the office, leaves you feeling as if you are part of the family, instead of a name on a file." -Lisa Mehoff
Lisa Mehoff